What is SEO Copywriting?
SEO copywriting, not web design, is the main challenge of modern websites.
SEO Copywriting means your Website Competes for Page One in Google.
Understanding a keyword analysis can be learned in an hour, even for the technically challenged. Creating quality website content and optimizing it to complete for organic SEO results takes skill.
That’s why I created an SEO Web Design package with up to 3000 words of copywriting based on keyword research data.
Strategic SEO Copywriting goes beyond generic website navigation: About, Services, Resources, Blog (if there is one), and Contact Us.
You Don’t Need Help With These Build-It-And-Forget-It-Pages because no one searches for them.
Funny, isn’t it? Most websites structure prime SEO pages on titles no one will search for.
When was the last time you searched on “about” or “services” if you need web design or an auto mechanic? Or clicked on a blog with “/post=239” in its weblink?
You get the idea.
Web design is important but let us not forget the adage: Design Follows Functionality.
You probably found this content looking for a website SEO Copywriter, not “Veronica Cannady Services.”
Structure Your Content to Rank for the Solution or Benefit Your Business Provides.
Your business value is conveyed in your experience, your stories, and your benefits. Whether you prefer to produce written, audio, or video website content, SEO copywriting guides you through a process that extracts your best content using the keywords that your prospect is searching for to identify your content as their solution.
3 Criteria influencing Organic SEO ranking:
1. Keyword Research: Keyword terms and competitiveness are identified to organize and create web pages specific to rank for keyword phrases that our targeted demographic is searching for.
2. Length: Keyword competitiveness determines how many words or how long webpage content must be to outrank other webpages for the same keyword phrase. The content must naturally support or include the keyword phrase throughout, since keyword stuffing is now immediately recognized by search engine algorithms and penalized in search results. To provide a visual baseline, 500 words fills about two pages in Word doc.
3. Frequency: Search engines like current, relevant content because web visitors do. We look for the most current news, Facebook updates, and thought leadership that reflects innovative, current trends. Blogging or posting gives search engine spiders and readers a reason to return to your website.
Organic SEO vs. PPC
Pay-Per-Click or PPC marketing is paying for ads to promote your company website or landing page. Organic SEO provides expert value to keyword content that users are searching for.
PPC marketing accelerates SEO ranking results by displaying your web page at the top of a search meeting your ad criteria. Paying for top real estate on the first page in Google ads can easily average as high as $20 per click until your daily budget cap is met.
Conversion is unreliable unless the visitor that clicks on your ad finds your content the solution to their search query. Otherwise they’ll drop off!
This is one of the top reasons business owners become disillusioned with SEO – they paid for clicks without seeing a Return on Investment (ROI).
PPC works when your website content delivers answers that your visitor finds valuable and organically relevant to their search. PPC created to direct traffic to a spammy landing page is an ineffective short cut.
Create frequent, quality content based on search data and rank for organic SEO which you then support with PPC campaigns.
If you consistently write useful and detailed case studies, your major long tail keywords will start showing up in Google’s top 10 for relevant keywords.
SEO Copywriting for Ranking Organically (Unpaid Search Results)
Over half of small businesses have yet to create a website¹, even fewer create and regularly post a blog which enhances content, a following, and trust.
What you need to know about Google’s algorithm updates for organic SEO ranking is that search engines are smart enough to distinguish relevant content from keyword stuffing, or exaggerated use of a keyword phrase without adequate supporting content.
To appeal to readers, content needs to be visually supported with images, graphics, or video, optimized for search engines.
Google your business or name, at the top, click on Google’s image tab. Optimized images mean you control what shows up here.
As you can see in my image search graphic, with one exception of an entertaining chic with blue hair, every image on this search is related to my content.
How to dominate for every graphic?
Produce and optimize more image content.
Search engines also value fresh content and frequent posting. Time degrades content relevancy. Updating aging website content and prior blog posts is recognized by search engines and greatly helps ranking, as does internal linking.
Internal linking is the practice of linking fresh content to related content on your website. This simple, but often neglected practice, is important because it makes your thought leadership more accessible, and keeps a reader on your website longer (search engines track webpage drop off and load times).
Load time is simply how fast your webpage uploads to access the content on it. Upload speed drastically influences visitor drop off. The max upload time is 3 seconds before web visitors and search ranking abandons a site, literally.²
In addition to SEO Copywriting, other factors influence Organic SEO ranking results – like website authority, backlinks, page load time, image optimization, metatags…
SEO Web Design package was created to provide the most critical components of an online presence that gets found and converts visitors into customers.
Over 6 years of research determined the fluff from marketing activities provide immediate ROI.
Weekly tutorial meetings are also included to empower business owners and restore trust to organic SEO services.
Typical Client Results within 30 days:
• Increased web traffic from 8 per month with drop off to 470 visitors in 30 days with 53% bounce rate
• Ranking for top 5 keyword phrases and increased conversions
• Ongoing tutorial calls and support empowering you to know what’s working in your marketing and why
Social Media Content Sharing
Once SEO Copywriting has been established on your website, how will your target audience see and engage with your website or blog without paid ads?
Social media is free marketing and necessary. In fact, not including any social media into your online brand harms credibility and is counter-effective to being seen and engaged with by your desired audience. However, your time isn’t free. Social media frustration ensues from ineffective activity.
To remain lean and time-effective, SEO Web Design package creates and optimizes your business Facebook Page, LinkedIn Profile, YouTube Business Channel, & HootSuite Account.
Once a new blog post is published on your website, it’s automated to share to two social media channels within 2 hours. Your tutorial strategy demonstrates how to schedule content so your online time is spent engaging with your customer.
Competing for keyword phrases can be very competitive and require a lot of content designed to keep visitors engaged.
The most strategic approach involves investigating your keyword converting phases and designing your website with content supported by someone who is not a “creative type” but a business writer who “gets it.”
SEO Web Design process incorporates only the marketing activities that make money, now.